How to Get Started With Push Traffic [Newbie Friendly] Rabu, 01 April 2020 Tambah Komentar Edit How to Get Started With Push Traffic [Newbie Friendly] - Push, Pop & Domain Traffic - Dijsu Forum Jump to content Push, Pop & Domain Traffic Dijsu Forum Create Topic Event 0 Notification Settings Notifications 0 Compose New Messages zipoart88 Content Profile My Attachments Settings Manage Followed Content Account Settings Ignored Users Sign Out Search In Everywhere Topics This Forum This Topic More options... Find results that contain... Any of my search term words All of my search term words Find results in... Content titles and body Content titles only Browse Forums Calendar Staff Online Users Leaderboard More Activity All Activity My Activity Streams Default Streams Unread Content Content I Started Content I Follow Members I Follow Content I Posted In Create New Stream Unread Content Content I Started Search More More More Unread Content Mark site read Home Traffic Sources Push, Pop & Domain Traffic How to Get Started With Push Traffic [Newbie Friendly] Follow 2 How to Get Started With Push Traffic [Newbie Friendly] By Richard Oki, March 21 in Push, Pop & Domain Traffic Reply to this topic Start new topic Recommended Posts Richard Oki 26 Report post Posted March 21 How to Get Started With Push Traffic using PropellerAds [Newbie Friendly] I hope you're are all well - the Coronavirus pandemic is pretty crazy and won't be calming down anytime soon. Here's a good walkthrough that hopefully helps someone in need of some extra 💰. Firstly, What is Push Notification Traffic? There are two main types of push notifications: mobile and web browser. However, in 2020 a new push format has launched called “in-page push” which is set to revolutionise the push traffic game. - Mobile app push notifications: these are notifications you receive on your phone. On iOS devices you can see them on the lock screen, notification center or as a top screen banner. On Android devices, notifications appear on lock screen, home screen or swiping down from the top of your screen. Usually when downloading and installing a new app on your phone you receive a message asking if that app can send notifications. Those notifications can be alerts, reminders, promotions or any other topic the app developer wants to inform the user. - Web browser notifications: some websites may ask if you want to receive notifications: After giving permission to it, you are added to a “contact list” and can receive messages directly on your browser, no matter which website you are visiting at the moment. Those messages contain an image, copy and a link to a landing page. In-Page Push traffic looks like the normal push traffic but it’s placed on the website instead of the browser. It looks like a small message or alert that slides into your screen. So what are the benefits of traditional push traffic? 1. Engaged Traffic Users typically opt-in to receive push traffic so audience is very receptacle to the notifications 3. Reach and performance A good push traffic ad will usually see high CTR (click-through rate) compared to other traffic formats. 4. No silly bot traffic Since users need to opt-in and agree to receive push notifications, the possibility of bot traffic is reduced, which reduces traffic budget waste. 5. Low costs Compared to other formats such as email and SMS traffic, push traffic has a low cost. Usually you can buy push traffic on CPC (cost per click) or CPM (cost per thousand impressions) basis. 6. Format Format is quite simple and convenient — you only need a subject (or title), description (copy) and an image (thumbnail). It allows you to easily perform A/B tests, changing copies, images and so on. Here are the benefits of in-page push specifically: It is shown directly on a website while the user is browsing. It works on any device and browser. Yes, even iOS. The user doesn’t have to subscribe first before notifications can be shown (potentially more reach) Because there is no need to subscribe, there is also no option to unsubscribe. GEOs to run your push campaigns To be perfectly honest with you, push traffic campaigns could be run in any country with sufficient volume as traffic quality is quite good. However, here are some recommendations: France Portugal Italy Austria Ukraine Thailand Brazil Chile Mexico Philippines The best verticals for this type of traffic are: Sweepstakes (Freebies, giveaways, rewards) Mobile Content offers (Anti-Viruses, Streaming, Gaming apps etc... Gambling Forex/Binary (Make money online) Dating Health & Beauty Here’s a look into these verticals with the help of Adplexity Push: Sweepstakes: Mobile Content: Gambling: Forex/Binary/Bitcoin: Dating: Health & Beauty: Now let’s break down these creatives… With push traffic, the creatives work very similar to Native Ads. Good Image (Icon) + Good Copy = $$$ The initial goal is to drive up CTR (Click Through Rate) to reduce the CPC, there’s a direct relationship here just like with any other traffic source where you can leverage CPC bidding. However, you need to strike a fine balance between crazy CTR due to clickbait and offer CR (Conversion Rate). You can have a campaign with 10% CTR on ads but generating a 15% ROI whilst another ad with a 2% CTR generates a 70% ROI...this is just an example but you get the point. Let’s break down these creative assets further. The Icons The icons capture attention. They are the first thing people will see so are a very important component of a 5-figure a day ad. A good way of mastering this craft is by spying on Native Ads media buyers and seeing the sort of images they use with your given vertical. Here’s some IQ juice for you. The brain processes images as symbols as these symbols then link to some sort of emotion or trigger in the user’s head. Naked lady = Sex Lady smiling provactively in lingerie = Still sex Lady smiling on top of lamborghini = Money & Glamour...and probably 👏 still more sex👏 but you get my point👏. A simple addition of the lamborghini now changes the whole perspective of the ad. Don’t get me wrong, there will still be people still wanting to have sex with the lamborghini girl but now they associate money & glamour to achieve that goal. Our brain’s process this data subconsciously and the art of your icons is to use thought provoking images. Another example would be anti-virus ad icons which are often designed to provoke fear & danger. The user needs to act now or they are in severe danger. If you aren’t worried about malware trashing your devices, holding your nudes for ransom and then demanding a significant some of bitcoin in return then the chances of Converting for anti-virus offer is quite low. Well, obviously this is an exaggeration but the users need to have some sense of danger or fear to increase the chance of them converting on the offer. This is very similar to the advertising strategies deployed in the life/funeral insurance vertical. Customers in these niches need to be pushed through emotion to have the best chance of converting. Although we should all have life insurance for prudent measures we just won’t all go and commit to life insurance when everything seems to be going good even though our rates will probably be cheaper. Here’s some examples of icons commonly used within this vertical: The Title A good push traffic ad should both provoke curiosity and qualify the audience too! Remember what I said earlier about why you shouldn’t only focus on CTR but also CR too! Do not be ambiguous with your ad titles but make sure you don’t give it all away. “Hide Your Search History” = Curiosity ✅ Qualification ✅ Users who see this ad title will be curiousity about how they could potentially hide all their search history and if they click there is a high chance they actually want to hide their search history. Here’s a crap version of above: “Search History Cleaning Tool” = Curiosity ❌Qualification ✅ This ad will drive qualified clicks but lacks curiosity so the CPC will be high and CTR low...most likely it won’t be a profitable campaign. “Magical Search Wiper” = Curiosity ✅ Qualification ❌ This ad is very ambiguous so it gets a gold medal for curiousity however it fails to qualify the traffic. This will lead to a good number of clicks but poor conversion rate. The Description The Title and description are like batman & robin. You need both working well to maximise your ROI. This is where you have the opportunity to provide a little more information before the user clicks. Following on from above, if you provide too much info then you remove curiosity and thus reduce the CTR. The trick here is to focus on having a call to action to drive clicks. Here are some examples: “Title: You can win an Samsung S10! Description: Click now and claim your prize!” “Title: UK Millionaire £72,410/month! Description: Learn his secret method!” “Title: You may have viruses! Description: Click here to protect your data” The BID Standard bidding rules that we tend to use are as follows: Europe: $1-$2.50 on Mobile Asia: $0.5-1.30 on Mobile LATAM: $0.3 on Mobile Now it’s time to take a deep dive into creating your campaign Campaign Name: Use a naming convention that is clear and to the point. You most likely will end up having hundreds of campaigns so it’s good to be clear to avoid any confusion in future. A good naming convention could be [GEO] - Vertical - Offer - Payout Type - OS Advertising Format: Push Notifications Pricing Model: You can split test between CPC and CPM. If you have good experience running ads then CPM is the best choice as costs will be cheaper assuming you can achieve a good CTR. Here’s what Propeller Ads say: CPM: Auto-Optimization: none Bidding: manual control over bid Feature: User Activity Targeting Best for: scaling CPC: Auto-Optimization: Low Feature: User Activity Targeting Best for: paying for user engagement Target URL - This is the campaign URL from your tracker Frequency - 1 -3 times per 24 hours. The higher the frequency, the more your ad is displayed to a unique viewer. Push Notification Types - You can run Classic Push vs In-page push as unique campaigns to split test. Creatives - Enter your ad title (headline) and Description. You can also leverage dynamic macros if available in your traffic source. For example, if you place {city} in your headline that will be replaced by the user’s city. Such as, “$720/hour Hack Printing Cash in {city}” which would dynamically create “$720/hour Hack Printing Cash in New York” if the user was from New York. Icon - Upload your ad icon 192x192 (or your traffic sources dimensions if different) Image - Upload your large image to increase visibility of your ad and capture more attention 760x480 is recommended. Traffic Options You have the option to choose Propeller Ads or Brokers Traffic. Traffic Option 1 (Propeller Ads): High-quality direct traffic from websites of our network. This is the best option for testing new campaigns. Traffic Option 2 (Brokers Traffic): Selected third-party traffic. This is the best option for scaling your campaigns. I typically go straight to Propeller Ads and if I need more room to scale I may select Brokers traffic. However to avoid shit traffic I may change my traffic source to keep my campaign loaded with high quality traffic if needed. User Activity For initial testing campaigns you may want to select High/Medium to get better quality traffic flow. You can test low when the campaign has been optimized to see if more traffic can be acquired. Countries & Conversion Price Conversion type - you can choose from four options: Install - Conversion happens when the product is installed / opened (apps, extensions, other software for mobile & desktop) SOI (Single Opt-In) - Conversion happens when a user submits a form with his contact details (email, phone, etc.). Only one user action required. DOI (Double Opt-In) - Conversion happens when a user submits a form with his contact data (email, phone, etc.) and confirms the opt-in by taking an additional step, i.e., clicking the link in the verification email. Two user actions required. Complicated Conversion - Conversion flow includes several user actions, i.e., making a deposit, submitting a credit card details, completing a purchase, etc. Countries - select the GEO you want to run your campaigns in. It’s best practice that you don’t mix countries, if you want to test multiple GEOs then set up a campaign for each GEO (don’t be lazy...it will backfire when your data is all fucked up). For targeting we tend to apply the KISS (Keep It Simple, Stupid) method. First campaign you can either cast a wide net (go fairly broad with targeting) or we focus on Android Mobile. I would suggest if you have a smaller budget you choose the latter as it will allow you to find low hanging fruit conversions faster. If you have a whitelist then you can enter your whitelisted zones in this section too. Advertising Budget I would recommend anywhere from 20-30X payout for your total test budget if you’re running low ticket offers. For example, a $2 offer payout you will need at least $40 in testing budget. If you see good progress with your campaigns and specific placements then you can always increase your budget but starting with a super high budget may lead to you spending hundreds in a short amount of time. Final Thoughts Push traffic continues to innovate, I believe now more than ever is a great time to get started with push. Towards the end of 2019 we saw slight oversaturation of newbies attempting to make money on push which led to increased CPM’s for advertisers but this wave has now gone...not many affiliates are looking at push right now. This is why it’s the best time for you to make some cash. Jumping on a traffic source when it’s “HOT” is like buying bitcoin when it reaches $20K...don’t be a sheep! 😉 6 salahbadr, stanwiser, akirakun and 3 others reacted to this Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites salahbadr 2 Report post Posted March 21 It seems to be great, thanks @Richard Oki I'm very excited to try it after being ready >> soon. 1 Richard Oki reacted to this Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites Richard Oki 26 Report post Posted March 22 Thanks mate. Looking forward to hearing how your campaigns going. Make sure you share with the community so we can help out where needed. Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites Prakash Oza 7 Report post Posted March 25 Awesome Post Man - Thanks a lot Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites adam83 11 Report post Posted 11 hours ago On 3/21/2020 at 1:30 PM, Richard Oki said: How to Get Started With Push Traffic using PropellerAds [Newbie Friendly] I hope you're are all well - the Coronavirus pandemic is pretty crazy and won't be calming down anytime soon. Here's a good walkthrough that hopefully helps someone in need of some extra 💰. Firstly, What is Push Notification Traffic? There are two main types of push notifications: mobile and web browser. However, in 2020 a new push format has launched called “in-page push” which is set to revolutionise the push traffic game. - Mobile app push notifications: these are notifications you receive on your phone. On iOS devices you can see them on the lock screen, notification center or as a top screen banner. On Android devices, notifications appear on lock screen, home screen or swiping down from the top of your screen. Usually when downloading and installing a new app on your phone you receive a message asking if that app can send notifications. Those notifications can be alerts, reminders, promotions or any other topic the app developer wants to inform the user. - Web browser notifications: some websites may ask if you want to receive notifications: After giving permission to it, you are added to a “contact list” and can receive messages directly on your browser, no matter which website you are visiting at the moment. Those messages contain an image, copy and a link to a landing page. In-Page Push traffic looks like the normal push traffic but it’s placed on the website instead of the browser. It looks like a small message or alert that slides into your screen. So what are the benefits of traditional push traffic? 1. Engaged Traffic Users typically opt-in to receive push traffic so audience is very receptacle to the notifications 3. Reach and performance A good push traffic ad will usually see high CTR (click-through rate) compared to other traffic formats. 4. No silly bot traffic Since users need to opt-in and agree to receive push notifications, the possibility of bot traffic is reduced, which reduces traffic budget waste. 5. Low costs Compared to other formats such as email and SMS traffic, push traffic has a low cost. Usually you can buy push traffic on CPC (cost per click) or CPM (cost per thousand impressions) basis. 6. Format Format is quite simple and convenient — you only need a subject (or title), description (copy) and an image (thumbnail). It allows you to easily perform A/B tests, changing copies, images and so on. Here are the benefits of in-page push specifically: It is shown directly on a website while the user is browsing. It works on any device and browser. Yes, even iOS. The user doesn’t have to subscribe first before notifications can be shown (potentially more reach) Because there is no need to subscribe, there is also no option to unsubscribe. GEOs to run your push campaigns To be perfectly honest with you, push traffic campaigns could be run in any country with sufficient volume as traffic quality is quite good. However, here are some recommendations: France Portugal Italy Austria Ukraine Thailand Brazil Chile Mexico Philippines The best verticals for this type of traffic are: Sweepstakes (Freebies, giveaways, rewards) Mobile Content offers (Anti-Viruses, Streaming, Gaming apps etc... Gambling Forex/Binary (Make money online) Dating Health & Beauty Here’s a look into these verticals with the help of Adplexity Push: Sweepstakes: Mobile Content: Gambling: Forex/Binary/Bitcoin: Dating: Health & Beauty: Now let’s break down these creatives… With push traffic, the creatives work very similar to Native Ads. Good Image (Icon) + Good Copy = $$$ The initial goal is to drive up CTR (Click Through Rate) to reduce the CPC, there’s a direct relationship here just like with any other traffic source where you can leverage CPC bidding. However, you need to strike a fine balance between crazy CTR due to clickbait and offer CR (Conversion Rate). You can have a campaign with 10% CTR on ads but generating a 15% ROI whilst another ad with a 2% CTR generates a 70% ROI...this is just an example but you get the point. Let’s break down these creative assets further. The Icons The icons capture attention. They are the first thing people will see so are a very important component of a 5-figure a day ad. A good way of mastering this craft is by spying on Native Ads media buyers and seeing the sort of images they use with your given vertical. Here’s some IQ juice for you. The brain processes images as symbols as these symbols then link to some sort of emotion or trigger in the user’s head. Naked lady = Sex Lady smiling provactively in lingerie = Still sex Lady smiling on top of lamborghini = Money & Glamour...and probably 👏 still more sex👏 but you get my point👏. A simple addition of the lamborghini now changes the whole perspective of the ad. Don’t get me wrong, there will still be people still wanting to have sex with the lamborghini girl but now they associate money & glamour to achieve that goal. Our brain’s process this data subconsciously and the art of your icons is to use thought provoking images. Another example would be anti-virus ad icons which are often designed to provoke fear & danger. The user needs to act now or they are in severe danger. If you aren’t worried about malware trashing your devices, holding your nudes for ransom and then demanding a significant some of bitcoin in return then the chances of Converting for anti-virus offer is quite low. Well, obviously this is an exaggeration but the users need to have some sense of danger or fear to increase the chance of them converting on the offer. This is very similar to the advertising strategies deployed in the life/funeral insurance vertical. Customers in these niches need to be pushed through emotion to have the best chance of converting. Although we should all have life insurance for prudent measures we just won’t all go and commit to life insurance when everything seems to be going good even though our rates will probably be cheaper. Here’s some examples of icons commonly used within this vertical: The Title A good push traffic ad should both provoke curiosity and qualify the audience too! Remember what I said earlier about why you shouldn’t only focus on CTR but also CR too! Do not be ambiguous with your ad titles but make sure you don’t give it all away. “Hide Your Search History” = Curiosity ✅ Qualification ✅ Users who see this ad title will be curiousity about how they could potentially hide all their search history and if they click there is a high chance they actually want to hide their search history. Here’s a crap version of above: “Search History Cleaning Tool” = Curiosity ❌Qualification ✅ This ad will drive qualified clicks but lacks curiosity so the CPC will be high and CTR low...most likely it won’t be a profitable campaign. “Magical Search Wiper” = Curiosity ✅ Qualification ❌ This ad is very ambiguous so it gets a gold medal for curiousity however it fails to qualify the traffic. This will lead to a good number of clicks but poor conversion rate. The Description The Title and description are like batman & robin. You need both working well to maximise your ROI. This is where you have the opportunity to provide a little more information before the user clicks. Following on from above, if you provide too much info then you remove curiosity and thus reduce the CTR. The trick here is to focus on having a call to action to drive clicks. Here are some examples: “Title: You can win an Samsung S10! Description: Click now and claim your prize!” “Title: UK Millionaire £72,410/month! Description: Learn his secret method!” “Title: You may have viruses! Description: Click here to protect your data” The BID Standard bidding rules that we tend to use are as follows: Europe: $1-$2.50 on Mobile Asia: $0.5-1.30 on Mobile LATAM: $0.3 on Mobile Now it’s time to take a deep dive into creating your campaign Campaign Name: Use a naming convention that is clear and to the point. You most likely will end up having hundreds of campaigns so it’s good to be clear to avoid any confusion in future. A good naming convention could be [GEO] - Vertical - Offer - Payout Type - OS Advertising Format: Push Notifications Pricing Model: You can split test between CPC and CPM. If you have good experience running ads then CPM is the best choice as costs will be cheaper assuming you can achieve a good CTR. Here’s what Propeller Ads say: CPM: Auto-Optimization: none Bidding: manual control over bid Feature: User Activity Targeting Best for: scaling CPC: Auto-Optimization: Low Feature: User Activity Targeting Best for: paying for user engagement Target URL - This is the campaign URL from your tracker Frequency - 1 -3 times per 24 hours. The higher the frequency, the more your ad is displayed to a unique viewer. Push Notification Types - You can run Classic Push vs In-page push as unique campaigns to split test. Creatives - Enter your ad title (headline) and Description. You can also leverage dynamic macros if available in your traffic source. For example, if you place {city} in your headline that will be replaced by the user’s city. Such as, “$720/hour Hack Printing Cash in {city}” which would dynamically create “$720/hour Hack Printing Cash in New York” if the user was from New York. Icon - Upload your ad icon 192x192 (or your traffic sources dimensions if different) Image - Upload your large image to increase visibility of your ad and capture more attention 760x480 is recommended. Traffic Options You have the option to choose Propeller Ads or Brokers Traffic. Traffic Option 1 (Propeller Ads): High-quality direct traffic from websites of our network. This is the best option for testing new campaigns. Traffic Option 2 (Brokers Traffic): Selected third-party traffic. This is the best option for scaling your campaigns. I typically go straight to Propeller Ads and if I need more room to scale I may select Brokers traffic. However to avoid shit traffic I may change my traffic source to keep my campaign loaded with high quality traffic if needed. User Activity For initial testing campaigns you may want to select High/Medium to get better quality traffic flow. You can test low when the campaign has been optimized to see if more traffic can be acquired. Countries & Conversion Price Conversion type - you can choose from four options: Install - Conversion happens when the product is installed / opened (apps, extensions, other software for mobile & desktop) SOI (Single Opt-In) - Conversion happens when a user submits a form with his contact details (email, phone, etc.). Only one user action required. DOI (Double Opt-In) - Conversion happens when a user submits a form with his contact data (email, phone, etc.) and confirms the opt-in by taking an additional step, i.e., clicking the link in the verification email. Two user actions required. Complicated Conversion - Conversion flow includes several user actions, i.e., making a deposit, submitting a credit card details, completing a purchase, etc. Countries - select the GEO you want to run your campaigns in. It’s best practice that you don’t mix countries, if you want to test multiple GEOs then set up a campaign for each GEO (don’t be lazy...it will backfire when your data is all fucked up). For targeting we tend to apply the KISS (Keep It Simple, Stupid) method. First campaign you can either cast a wide net (go fairly broad with targeting) or we focus on Android Mobile. I would suggest if you have a smaller budget you choose the latter as it will allow you to find low hanging fruit conversions faster. If you have a whitelist then you can enter your whitelisted zones in this section too. Advertising Budget I would recommend anywhere from 20-30X payout for your total test budget if you’re running low ticket offers. For example, a $2 offer payout you will need at least $40 in testing budget. If you see good progress with your campaigns and specific placements then you can always increase your budget but starting with a super high budget may lead to you spending hundreds in a short amount of time. Final Thoughts Push traffic continues to innovate, I believe now more than ever is a great time to get started with push. Towards the end of 2019 we saw slight oversaturation of newbies attempting to make money on push which led to increased CPM’s for advertisers but this wave has now gone...not many affiliates are looking at push right now. This is why it’s the best time for you to make some cash. Jumping on a traffic source when it’s “HOT” is like buying bitcoin when it reaches $20K...don’t be a sheep! 😉 @Richard Oki Very informative content 😉 Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites stanwiser 0 Report post Posted 10 hours ago Great post, I didn't know much about it till now. Thanks Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites Reply to this topic... × Pasted as rich text. Paste as plain text instead Only 75 emoji are allowed. × Your link has been automatically embedded. Display as a link instead × Your previous content has been restored. Clear editor × You cannot paste images directly. Upload or insert images from URL. 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Richard Oki 26 Report post Posted March 21 How to Get Started With Push Traffic using PropellerAds [Newbie Friendly] I hope you're are all well - the Coronavirus pandemic is pretty crazy and won't be calming down anytime soon. Here's a good walkthrough that hopefully helps someone in need of some extra 💰. Firstly, What is Push Notification Traffic? There are two main types of push notifications: mobile and web browser. However, in 2020 a new push format has launched called “in-page push” which is set to revolutionise the push traffic game. - Mobile app push notifications: these are notifications you receive on your phone. On iOS devices you can see them on the lock screen, notification center or as a top screen banner. On Android devices, notifications appear on lock screen, home screen or swiping down from the top of your screen. Usually when downloading and installing a new app on your phone you receive a message asking if that app can send notifications. Those notifications can be alerts, reminders, promotions or any other topic the app developer wants to inform the user. - Web browser notifications: some websites may ask if you want to receive notifications: After giving permission to it, you are added to a “contact list” and can receive messages directly on your browser, no matter which website you are visiting at the moment. Those messages contain an image, copy and a link to a landing page. In-Page Push traffic looks like the normal push traffic but it’s placed on the website instead of the browser. It looks like a small message or alert that slides into your screen. So what are the benefits of traditional push traffic? 1. Engaged Traffic Users typically opt-in to receive push traffic so audience is very receptacle to the notifications 3. Reach and performance A good push traffic ad will usually see high CTR (click-through rate) compared to other traffic formats. 4. No silly bot traffic Since users need to opt-in and agree to receive push notifications, the possibility of bot traffic is reduced, which reduces traffic budget waste. 5. Low costs Compared to other formats such as email and SMS traffic, push traffic has a low cost. Usually you can buy push traffic on CPC (cost per click) or CPM (cost per thousand impressions) basis. 6. Format Format is quite simple and convenient — you only need a subject (or title), description (copy) and an image (thumbnail). It allows you to easily perform A/B tests, changing copies, images and so on. Here are the benefits of in-page push specifically: It is shown directly on a website while the user is browsing. It works on any device and browser. Yes, even iOS. The user doesn’t have to subscribe first before notifications can be shown (potentially more reach) Because there is no need to subscribe, there is also no option to unsubscribe. GEOs to run your push campaigns To be perfectly honest with you, push traffic campaigns could be run in any country with sufficient volume as traffic quality is quite good. However, here are some recommendations: France Portugal Italy Austria Ukraine Thailand Brazil Chile Mexico Philippines The best verticals for this type of traffic are: Sweepstakes (Freebies, giveaways, rewards) Mobile Content offers (Anti-Viruses, Streaming, Gaming apps etc... Gambling Forex/Binary (Make money online) Dating Health & Beauty Here’s a look into these verticals with the help of Adplexity Push: Sweepstakes: Mobile Content: Gambling: Forex/Binary/Bitcoin: Dating: Health & Beauty: Now let’s break down these creatives… With push traffic, the creatives work very similar to Native Ads. Good Image (Icon) + Good Copy = $$$ The initial goal is to drive up CTR (Click Through Rate) to reduce the CPC, there’s a direct relationship here just like with any other traffic source where you can leverage CPC bidding. However, you need to strike a fine balance between crazy CTR due to clickbait and offer CR (Conversion Rate). You can have a campaign with 10% CTR on ads but generating a 15% ROI whilst another ad with a 2% CTR generates a 70% ROI...this is just an example but you get the point. Let’s break down these creative assets further. The Icons The icons capture attention. They are the first thing people will see so are a very important component of a 5-figure a day ad. A good way of mastering this craft is by spying on Native Ads media buyers and seeing the sort of images they use with your given vertical. Here’s some IQ juice for you. The brain processes images as symbols as these symbols then link to some sort of emotion or trigger in the user’s head. Naked lady = Sex Lady smiling provactively in lingerie = Still sex Lady smiling on top of lamborghini = Money & Glamour...and probably 👏 still more sex👏 but you get my point👏. A simple addition of the lamborghini now changes the whole perspective of the ad. Don’t get me wrong, there will still be people still wanting to have sex with the lamborghini girl but now they associate money & glamour to achieve that goal. Our brain’s process this data subconsciously and the art of your icons is to use thought provoking images. Another example would be anti-virus ad icons which are often designed to provoke fear & danger. The user needs to act now or they are in severe danger. If you aren’t worried about malware trashing your devices, holding your nudes for ransom and then demanding a significant some of bitcoin in return then the chances of Converting for anti-virus offer is quite low. Well, obviously this is an exaggeration but the users need to have some sense of danger or fear to increase the chance of them converting on the offer. This is very similar to the advertising strategies deployed in the life/funeral insurance vertical. Customers in these niches need to be pushed through emotion to have the best chance of converting. Although we should all have life insurance for prudent measures we just won’t all go and commit to life insurance when everything seems to be going good even though our rates will probably be cheaper. Here’s some examples of icons commonly used within this vertical: The Title A good push traffic ad should both provoke curiosity and qualify the audience too! Remember what I said earlier about why you shouldn’t only focus on CTR but also CR too! Do not be ambiguous with your ad titles but make sure you don’t give it all away. “Hide Your Search History” = Curiosity ✅ Qualification ✅ Users who see this ad title will be curiousity about how they could potentially hide all their search history and if they click there is a high chance they actually want to hide their search history. Here’s a crap version of above: “Search History Cleaning Tool” = Curiosity ❌Qualification ✅ This ad will drive qualified clicks but lacks curiosity so the CPC will be high and CTR low...most likely it won’t be a profitable campaign. “Magical Search Wiper” = Curiosity ✅ Qualification ❌ This ad is very ambiguous so it gets a gold medal for curiousity however it fails to qualify the traffic. This will lead to a good number of clicks but poor conversion rate. The Description The Title and description are like batman & robin. You need both working well to maximise your ROI. This is where you have the opportunity to provide a little more information before the user clicks. Following on from above, if you provide too much info then you remove curiosity and thus reduce the CTR. The trick here is to focus on having a call to action to drive clicks. Here are some examples: “Title: You can win an Samsung S10! Description: Click now and claim your prize!” “Title: UK Millionaire £72,410/month! Description: Learn his secret method!” “Title: You may have viruses! Description: Click here to protect your data” The BID Standard bidding rules that we tend to use are as follows: Europe: $1-$2.50 on Mobile Asia: $0.5-1.30 on Mobile LATAM: $0.3 on Mobile Now it’s time to take a deep dive into creating your campaign Campaign Name: Use a naming convention that is clear and to the point. You most likely will end up having hundreds of campaigns so it’s good to be clear to avoid any confusion in future. A good naming convention could be [GEO] - Vertical - Offer - Payout Type - OS Advertising Format: Push Notifications Pricing Model: You can split test between CPC and CPM. If you have good experience running ads then CPM is the best choice as costs will be cheaper assuming you can achieve a good CTR. Here’s what Propeller Ads say: CPM: Auto-Optimization: none Bidding: manual control over bid Feature: User Activity Targeting Best for: scaling CPC: Auto-Optimization: Low Feature: User Activity Targeting Best for: paying for user engagement Target URL - This is the campaign URL from your tracker Frequency - 1 -3 times per 24 hours. The higher the frequency, the more your ad is displayed to a unique viewer. Push Notification Types - You can run Classic Push vs In-page push as unique campaigns to split test. Creatives - Enter your ad title (headline) and Description. You can also leverage dynamic macros if available in your traffic source. For example, if you place {city} in your headline that will be replaced by the user’s city. Such as, “$720/hour Hack Printing Cash in {city}” which would dynamically create “$720/hour Hack Printing Cash in New York” if the user was from New York. Icon - Upload your ad icon 192x192 (or your traffic sources dimensions if different) Image - Upload your large image to increase visibility of your ad and capture more attention 760x480 is recommended. Traffic Options You have the option to choose Propeller Ads or Brokers Traffic. Traffic Option 1 (Propeller Ads): High-quality direct traffic from websites of our network. This is the best option for testing new campaigns. Traffic Option 2 (Brokers Traffic): Selected third-party traffic. This is the best option for scaling your campaigns. I typically go straight to Propeller Ads and if I need more room to scale I may select Brokers traffic. However to avoid shit traffic I may change my traffic source to keep my campaign loaded with high quality traffic if needed. User Activity For initial testing campaigns you may want to select High/Medium to get better quality traffic flow. You can test low when the campaign has been optimized to see if more traffic can be acquired. Countries & Conversion Price Conversion type - you can choose from four options: Install - Conversion happens when the product is installed / opened (apps, extensions, other software for mobile & desktop) SOI (Single Opt-In) - Conversion happens when a user submits a form with his contact details (email, phone, etc.). Only one user action required. DOI (Double Opt-In) - Conversion happens when a user submits a form with his contact data (email, phone, etc.) and confirms the opt-in by taking an additional step, i.e., clicking the link in the verification email. Two user actions required. Complicated Conversion - Conversion flow includes several user actions, i.e., making a deposit, submitting a credit card details, completing a purchase, etc. Countries - select the GEO you want to run your campaigns in. It’s best practice that you don’t mix countries, if you want to test multiple GEOs then set up a campaign for each GEO (don’t be lazy...it will backfire when your data is all fucked up). For targeting we tend to apply the KISS (Keep It Simple, Stupid) method. First campaign you can either cast a wide net (go fairly broad with targeting) or we focus on Android Mobile. I would suggest if you have a smaller budget you choose the latter as it will allow you to find low hanging fruit conversions faster. If you have a whitelist then you can enter your whitelisted zones in this section too. Advertising Budget I would recommend anywhere from 20-30X payout for your total test budget if you’re running low ticket offers. For example, a $2 offer payout you will need at least $40 in testing budget. If you see good progress with your campaigns and specific placements then you can always increase your budget but starting with a super high budget may lead to you spending hundreds in a short amount of time. Final Thoughts Push traffic continues to innovate, I believe now more than ever is a great time to get started with push. Towards the end of 2019 we saw slight oversaturation of newbies attempting to make money on push which led to increased CPM’s for advertisers but this wave has now gone...not many affiliates are looking at push right now. This is why it’s the best time for you to make some cash. Jumping on a traffic source when it’s “HOT” is like buying bitcoin when it reaches $20K...don’t be a sheep! 😉 6 salahbadr, stanwiser, akirakun and 3 others reacted to this Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites
salahbadr 2 Report post Posted March 21 It seems to be great, thanks @Richard Oki I'm very excited to try it after being ready >> soon. 1 Richard Oki reacted to this Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites
Richard Oki 26 Report post Posted March 22 Thanks mate. Looking forward to hearing how your campaigns going. Make sure you share with the community so we can help out where needed. Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites
Prakash Oza 7 Report post Posted March 25 Awesome Post Man - Thanks a lot Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites
adam83 11 Report post Posted 11 hours ago On 3/21/2020 at 1:30 PM, Richard Oki said: How to Get Started With Push Traffic using PropellerAds [Newbie Friendly] I hope you're are all well - the Coronavirus pandemic is pretty crazy and won't be calming down anytime soon. Here's a good walkthrough that hopefully helps someone in need of some extra 💰. Firstly, What is Push Notification Traffic? There are two main types of push notifications: mobile and web browser. However, in 2020 a new push format has launched called “in-page push” which is set to revolutionise the push traffic game. - Mobile app push notifications: these are notifications you receive on your phone. On iOS devices you can see them on the lock screen, notification center or as a top screen banner. On Android devices, notifications appear on lock screen, home screen or swiping down from the top of your screen. Usually when downloading and installing a new app on your phone you receive a message asking if that app can send notifications. Those notifications can be alerts, reminders, promotions or any other topic the app developer wants to inform the user. - Web browser notifications: some websites may ask if you want to receive notifications: After giving permission to it, you are added to a “contact list” and can receive messages directly on your browser, no matter which website you are visiting at the moment. Those messages contain an image, copy and a link to a landing page. In-Page Push traffic looks like the normal push traffic but it’s placed on the website instead of the browser. It looks like a small message or alert that slides into your screen. So what are the benefits of traditional push traffic? 1. Engaged Traffic Users typically opt-in to receive push traffic so audience is very receptacle to the notifications 3. Reach and performance A good push traffic ad will usually see high CTR (click-through rate) compared to other traffic formats. 4. No silly bot traffic Since users need to opt-in and agree to receive push notifications, the possibility of bot traffic is reduced, which reduces traffic budget waste. 5. Low costs Compared to other formats such as email and SMS traffic, push traffic has a low cost. Usually you can buy push traffic on CPC (cost per click) or CPM (cost per thousand impressions) basis. 6. Format Format is quite simple and convenient — you only need a subject (or title), description (copy) and an image (thumbnail). It allows you to easily perform A/B tests, changing copies, images and so on. Here are the benefits of in-page push specifically: It is shown directly on a website while the user is browsing. It works on any device and browser. Yes, even iOS. The user doesn’t have to subscribe first before notifications can be shown (potentially more reach) Because there is no need to subscribe, there is also no option to unsubscribe. GEOs to run your push campaigns To be perfectly honest with you, push traffic campaigns could be run in any country with sufficient volume as traffic quality is quite good. However, here are some recommendations: France Portugal Italy Austria Ukraine Thailand Brazil Chile Mexico Philippines The best verticals for this type of traffic are: Sweepstakes (Freebies, giveaways, rewards) Mobile Content offers (Anti-Viruses, Streaming, Gaming apps etc... Gambling Forex/Binary (Make money online) Dating Health & Beauty Here’s a look into these verticals with the help of Adplexity Push: Sweepstakes: Mobile Content: Gambling: Forex/Binary/Bitcoin: Dating: Health & Beauty: Now let’s break down these creatives… With push traffic, the creatives work very similar to Native Ads. Good Image (Icon) + Good Copy = $$$ The initial goal is to drive up CTR (Click Through Rate) to reduce the CPC, there’s a direct relationship here just like with any other traffic source where you can leverage CPC bidding. However, you need to strike a fine balance between crazy CTR due to clickbait and offer CR (Conversion Rate). You can have a campaign with 10% CTR on ads but generating a 15% ROI whilst another ad with a 2% CTR generates a 70% ROI...this is just an example but you get the point. Let’s break down these creative assets further. The Icons The icons capture attention. They are the first thing people will see so are a very important component of a 5-figure a day ad. A good way of mastering this craft is by spying on Native Ads media buyers and seeing the sort of images they use with your given vertical. Here’s some IQ juice for you. The brain processes images as symbols as these symbols then link to some sort of emotion or trigger in the user’s head. Naked lady = Sex Lady smiling provactively in lingerie = Still sex Lady smiling on top of lamborghini = Money & Glamour...and probably 👏 still more sex👏 but you get my point👏. A simple addition of the lamborghini now changes the whole perspective of the ad. Don’t get me wrong, there will still be people still wanting to have sex with the lamborghini girl but now they associate money & glamour to achieve that goal. Our brain’s process this data subconsciously and the art of your icons is to use thought provoking images. Another example would be anti-virus ad icons which are often designed to provoke fear & danger. The user needs to act now or they are in severe danger. If you aren’t worried about malware trashing your devices, holding your nudes for ransom and then demanding a significant some of bitcoin in return then the chances of Converting for anti-virus offer is quite low. Well, obviously this is an exaggeration but the users need to have some sense of danger or fear to increase the chance of them converting on the offer. This is very similar to the advertising strategies deployed in the life/funeral insurance vertical. Customers in these niches need to be pushed through emotion to have the best chance of converting. Although we should all have life insurance for prudent measures we just won’t all go and commit to life insurance when everything seems to be going good even though our rates will probably be cheaper. Here’s some examples of icons commonly used within this vertical: The Title A good push traffic ad should both provoke curiosity and qualify the audience too! Remember what I said earlier about why you shouldn’t only focus on CTR but also CR too! Do not be ambiguous with your ad titles but make sure you don’t give it all away. “Hide Your Search History” = Curiosity ✅ Qualification ✅ Users who see this ad title will be curiousity about how they could potentially hide all their search history and if they click there is a high chance they actually want to hide their search history. Here’s a crap version of above: “Search History Cleaning Tool” = Curiosity ❌Qualification ✅ This ad will drive qualified clicks but lacks curiosity so the CPC will be high and CTR low...most likely it won’t be a profitable campaign. “Magical Search Wiper” = Curiosity ✅ Qualification ❌ This ad is very ambiguous so it gets a gold medal for curiousity however it fails to qualify the traffic. This will lead to a good number of clicks but poor conversion rate. The Description The Title and description are like batman & robin. You need both working well to maximise your ROI. This is where you have the opportunity to provide a little more information before the user clicks. Following on from above, if you provide too much info then you remove curiosity and thus reduce the CTR. The trick here is to focus on having a call to action to drive clicks. Here are some examples: “Title: You can win an Samsung S10! Description: Click now and claim your prize!” “Title: UK Millionaire £72,410/month! Description: Learn his secret method!” “Title: You may have viruses! Description: Click here to protect your data” The BID Standard bidding rules that we tend to use are as follows: Europe: $1-$2.50 on Mobile Asia: $0.5-1.30 on Mobile LATAM: $0.3 on Mobile Now it’s time to take a deep dive into creating your campaign Campaign Name: Use a naming convention that is clear and to the point. You most likely will end up having hundreds of campaigns so it’s good to be clear to avoid any confusion in future. A good naming convention could be [GEO] - Vertical - Offer - Payout Type - OS Advertising Format: Push Notifications Pricing Model: You can split test between CPC and CPM. If you have good experience running ads then CPM is the best choice as costs will be cheaper assuming you can achieve a good CTR. Here’s what Propeller Ads say: CPM: Auto-Optimization: none Bidding: manual control over bid Feature: User Activity Targeting Best for: scaling CPC: Auto-Optimization: Low Feature: User Activity Targeting Best for: paying for user engagement Target URL - This is the campaign URL from your tracker Frequency - 1 -3 times per 24 hours. The higher the frequency, the more your ad is displayed to a unique viewer. Push Notification Types - You can run Classic Push vs In-page push as unique campaigns to split test. Creatives - Enter your ad title (headline) and Description. You can also leverage dynamic macros if available in your traffic source. For example, if you place {city} in your headline that will be replaced by the user’s city. Such as, “$720/hour Hack Printing Cash in {city}” which would dynamically create “$720/hour Hack Printing Cash in New York” if the user was from New York. Icon - Upload your ad icon 192x192 (or your traffic sources dimensions if different) Image - Upload your large image to increase visibility of your ad and capture more attention 760x480 is recommended. Traffic Options You have the option to choose Propeller Ads or Brokers Traffic. Traffic Option 1 (Propeller Ads): High-quality direct traffic from websites of our network. This is the best option for testing new campaigns. Traffic Option 2 (Brokers Traffic): Selected third-party traffic. This is the best option for scaling your campaigns. I typically go straight to Propeller Ads and if I need more room to scale I may select Brokers traffic. However to avoid shit traffic I may change my traffic source to keep my campaign loaded with high quality traffic if needed. User Activity For initial testing campaigns you may want to select High/Medium to get better quality traffic flow. You can test low when the campaign has been optimized to see if more traffic can be acquired. Countries & Conversion Price Conversion type - you can choose from four options: Install - Conversion happens when the product is installed / opened (apps, extensions, other software for mobile & desktop) SOI (Single Opt-In) - Conversion happens when a user submits a form with his contact details (email, phone, etc.). Only one user action required. DOI (Double Opt-In) - Conversion happens when a user submits a form with his contact data (email, phone, etc.) and confirms the opt-in by taking an additional step, i.e., clicking the link in the verification email. Two user actions required. Complicated Conversion - Conversion flow includes several user actions, i.e., making a deposit, submitting a credit card details, completing a purchase, etc. Countries - select the GEO you want to run your campaigns in. It’s best practice that you don’t mix countries, if you want to test multiple GEOs then set up a campaign for each GEO (don’t be lazy...it will backfire when your data is all fucked up). For targeting we tend to apply the KISS (Keep It Simple, Stupid) method. First campaign you can either cast a wide net (go fairly broad with targeting) or we focus on Android Mobile. I would suggest if you have a smaller budget you choose the latter as it will allow you to find low hanging fruit conversions faster. If you have a whitelist then you can enter your whitelisted zones in this section too. Advertising Budget I would recommend anywhere from 20-30X payout for your total test budget if you’re running low ticket offers. For example, a $2 offer payout you will need at least $40 in testing budget. If you see good progress with your campaigns and specific placements then you can always increase your budget but starting with a super high budget may lead to you spending hundreds in a short amount of time. Final Thoughts Push traffic continues to innovate, I believe now more than ever is a great time to get started with push. Towards the end of 2019 we saw slight oversaturation of newbies attempting to make money on push which led to increased CPM’s for advertisers but this wave has now gone...not many affiliates are looking at push right now. This is why it’s the best time for you to make some cash. Jumping on a traffic source when it’s “HOT” is like buying bitcoin when it reaches $20K...don’t be a sheep! 😉 @Richard Oki Very informative content 😉 Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites
stanwiser 0 Report post Posted 10 hours ago Great post, I didn't know much about it till now. Thanks Thanks Haha Confused Sad Like × Quote Share this post Link to post Share on other sites
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